About Kids Preferred, LLC Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Beatrix Potter Peter Rabbit™, Bioserie, Blessed Friends®, Buildex® Systems, Carter’s®, Chicka Chicka Boom Boom™, Disney Baby, Doug the Pug®, The World of Eric Carle™, Fisher-Price®, Goodnight Moon, The Gruffalo®, Guess How Much I Love You™, John Deere, Llama Llama Red Pajama, Little Sport Star™, The Moodsters™, My First Crayons, pat the bunny®, Pete the Cat®, Puff the Magic Dragon, Room on the Broom, Rudolph the Red-Nosed Reindeer®, Skipper Ride N Roll, and Windsor™ Wood.
The company is headquartered in East Windsor, NJ and has offices in Hong Kong and Ningbo. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.