The World's Largest Swimming Lesson™ is a promotional event designed to build awareness and generate local and national press attention about the vital importance of teaching kids to swim to help prevent drowning.
The WLSL event serves as a platform to help the global aquatics industry work together to build awareness about the fundamental importance of teaching children to swim to prevent drowning. Swimming is a life-saving skill for children and a vital tool to prevent drowning, the second leading cause of unintended, injury-related death for U.S. children ages 1-14. Research shows risk of drowning can be reduced by 88 percent if children participate in formal swimming lessons between the ages of 1-4. Yet, a survey conducted by the American Red Cross in 2014 found that more than half of Americans (54 percent) either can't swim or don't have all of the basic swimming skills. This CAN and SHOULD change and this is the mission of TEAM WLSL™.
This 2017 World's Largest Swimming Lesson™ will take place on Thursday, June 22nd. This will be the eighth year for the global event and TEAM WLSL™ will be setting its sights on a new goal -- reaching more than one billion with the message Swimming Lesson Save Lives™ by 2019. Local WLSL events will take place at hundreds of locations in more than 20 countries on five continents over the course of 24 hours.